About · Web designer in Verona

I’m Karina, and I design websites for businesses that want to be chosen.

Freelance web designer in Verona, Italy. I handle strategy, copy and design myself: you always talk to the person building your site.

Message me on WhatsApp See the portfolio ↗

Free discovery call · No VAT added

Karina Berban, web designer in Verona, at her desk with a laptop in the PassoDigitale24 office (AI-generated image)

How I work, with nothing hidden

Freelance web designer in the province of Verona, Italy, specialised in professional websites for established companies and businesses. I work remotely, in Verona, across Italy and in English.

I live in the province of Verona and I study and apply marketing of every kind: design, strategy, social. First out of curiosity, then as a career. I work on my own, not as an agency: you talk directly to the person who designs, writes and builds your site.

I design the sites myself: strategy, structure, copy and design choices are mine. I build them with artificial intelligence, under my control: I work faster and you pay for the project, not for hours of writing code.

Something I’d rather tell you myself: the pictures of me on this site aren’t photographs, they’re an AI-generated avatar that looks like me. I use AI as a tool, in my work and here, and I think that should always be said.

Karina Berban, web designer in Verona, standing at her desk going through the pages of a project (AI-generated image)

My story

I didn’t start from a success. I started from a failure.

Why I talk about strategy before I talk about design.

In 2023 I registered as self-employed and opened an online clothing boutique. I really believed in it: a careful website, ads running, a few customers. But the costs were higher than the income and I closed it the same year. One thing was missing: strategy.

A beautiful website doesn’t bring clients. I learned that by closing mine.

I stopped “making pretty things” and studied design, digital marketing and how social media actually works: metrics, not just looks. What I build, I build without shortcuts.

Today I do design and strategy together, and I’m direct: without traffic a website sits still, it takes a real investment. I tell you that before, not after. I don’t propose anything I haven’t tested on myself: my own social accounts are my lab, AI avatar included. We build your story together.

tell me where you are now ↗

Certified training, not improvisation

Before I offer a service I study it properly: here are the certificates behind the skills I use on your project every day.

EAHEA accredited

UI/UX Designer

Webcase: over 150 hours across Figma, UI design, landing pages, e-commerce, corporate websites and Webflow development. 15 ECTS credits.

Learnn

Instagram

A firm grip on how the platform works, so client projects live on social too, not just on the website.

Learnn

Digital Marketing

Backs up the marketing behind a website that isn’t just good-looking, but built to convert.

Learnn

Social Media Marketing

Strategy and day-to-day social media management, supporting a business’s whole presence online.

How I work

A clear method, from the idea to the live site

Intro call

I start with a call, to understand your business, your goals and who you’re talking to. No obligation.

Strategy and structure

I set the message, the sections and the visitor’s path. The site comes from precise decisions, not from a template.

Design made for you

I create an interface that reflects your identity: consistent, professional and built to convert.

Build and copy

I build the site, write the copy and take care of mobile optimisation and basic SEO.

Launch and support

I publish the site and stay with you: you know what happens, when it happens and where it’s going.

Your next client is already looking for you. Let’s help them find you.

Tell me about your business in a couple of lines on WhatsApp: you get me, not an auto-reply, and we set up a free intro call. Within 24 hours of the call you get the written quote, with no obligation.

Message me on WhatsApp

I answer personally, usually the same day. No form to fill in and no number to save first.

Karina Berban, web designer in Verona, standing in her office holding a tablet and a pen (AI-generated image)